At Blue Heron Communications, we employ a wide range of proven tactics to ensure our clients receive the most value from their marketing communications dollar.
Each tactic undertaken by BHC on behalf of its partners is designed to help move products. BHC’s extensive public relations service offerings include proven tactics that can be modified to best adhere to partners’ goals and budgets while also remaining adaptable to the ever-changing landscape of mass communication. BHC is on a first-name basis with the industry’s key opinion leaders who turn to BHC for insight and direction. BHC generates impactful media coverage that reaches end-user groups to drive sales and keep brands top of mind.
–PR Strategy and Message Development –Editorial Pitching –Media Relationship Building –Press Releases –Point of Contact for Media –Fulfillment of Media Requests –24/7 Crisis Management –Product Placement
No longer can social media be overlooked as just a passing trend. In today’s crowded landscape of new media, new brands and ever-evolving products, companies who ignore social media do so at their own risk. BHC helps its partners intuitively incorporate social media into their marketing goals. It’s more than just how many fans and followers a brand can get and BHC works to ensure that its partners build and maintain relationships within the large, influential social media community.
–Social Media Strategy and Planning –Campaign Development and Execution –Social Media-Ready Content Development –Measurement
–Monitoring and Online Reputation Management –Fan Interaction Management –Contest/Giveaway Management –Post Scheduling and Execution
Content is the fuel that drives public relations and marketing. More so now than ever before, companies must produce compelling, journalist-quality content. BHC offers a wide range of content creation services from editing and ghost writing articles to infographics and more.
Media events are effective generators of positive media coverage. Whether it’s a hunting or fishing trip to test out the latest gear, a visit to the factory or a celebration of an important milestone with key opinion leaders and valued customers, BHC has decades of experience in the planning and successful execution of media events that garner the interest and participation of A-list media. Whether the event is stateside or anywhere around the world, no detail is too small; no obstacle too large. BHC excels at making the most out of event budgets, carefully pairing those with marketing emphases to deliver returns on investments that can be measured in both dollars and goodwill.
–Concept Development –Pre-event Planning and Research –Logistic –International
–On-site Representation –Post-event Followup –ROI Measurement and Analysis
Pro staff/paid endorsees are expected to carry the banner for brands and uphold a brand’s values and reinforce its identity even when cameras and fans aren’t around. Careful vetting of potential pro staffers and paid endorsees is a must to avoid a potential virally driven, fall-from-grace story. With significant contacts within the outdoor industry, BHC can drive the selection of pro staff members and other paid endorsees, aligning those best suited for specific brands and areas of marketing emphases. Contract negotiations, on-site handling, leveraging of media coverage and the oversight of deliverables fulfillment are some of the many ways BHC provides a turnkey solution to brands seeking to connect with customers through pro staffers and paid endorsees.
–Brand-Appropriate Endorsee Identification –Contract Negotiation –Performance Evaluation –Coordinating Usage of Endorsee Deliverables –Endorsee Promotion for Brand Benefit
Measurement and Analytics
Measurement and the analysis of data generated should be the cornerstones of any effective public relations campaign. Far from just buzzwords, measuring the successfulness of individual tactics and entire campaigns empowers brands with an understanding of its business and its customers to see where the greatest returns on investments can be had. Just knowing what happened isn’t enough. BHC’s powerful results come from a blend of traditional measurement tools and the agency’s proprietary analysis formulas that tell brands why things happened and what will happen.
–Brand-Specific Editorial Measurement and Analysis –Digital Impression Tracking –Social Media Analytics