Central Texas dealer recognized for premier business operations and customer service
Ranger Boats dealer, Austin Boats & Motors, recently was named in Boating Industry Magazine’s Top-20 rankings for dealers in the nation. The magazine recognizes dealers who display unsurpassed qualities in business operations, professionalism, marketing tactics and customer service. Austin Boats & Motors ranked 19 in Boating Industry Magazine’s 2018 Top 100, which is the only independent ranking of boat dealers in North America.LIPPIN, Ark. (December 18, 2018) –
“This honor is a tribute to a lot of best practices, hard work and strategic planning,” said Martin Boyer, president of Austin Boats & Motors. “Of the many goals we set each year, being in the Top 100 is at the top of our list. We have a very motivated team environment and are constantly focused on creating an excellent customer experience.”
Established in 1974 near Lake Travis, Austin Boats & Motors originally only provided servicing for area boats. In 1984, the company built the present-day showroom, adding a sales function that has experienced continual growth to transform Austin Boats & Motors into the largest volume marine dealer in central Texas.
n 1994, the company joined the Ranger family offering their customers an acclaimed brand of boat that is known for its performance, reliability and high resale value.
“The brands you represent are a huge part of your success in any business,” said Boyer. “Ranger is an iconic brand. It’s the pinnacle of the bass boat segment. When people think of bass boats, Ranger is always going to be on top of their list. That drives a tremendous amount of success for us because there is always interest in the product.”
Boating Industry first recognized Austin Boats & Motors in their Top 100 in 2006 and this Top-20 ranking marks the third time to break into the prestigious group. The company has also been recognized by Boating Industry Magazine for Best in Class: Best Customer Service in 2015 and followed the next year winning Best in Class: Best Digital Marketing Strategy.
The staff at Austin Boats & Motors goes above and beyond a typical dealer by offering complimentary On-the-Water Orientation (OTWO) to ensure boat owners are instructed in the safe operation of the boat, motor and trailer prior to final delivery.
“Even as a large dealer, we have a personal touch,” said Boyer. “We have a special group of captains that we staff to take our customers to the lake for training. We include that in every sale, new and used, because we want our customers to know how to use their boats and be familiar with the products. It has been a very effective arrangement for us for many years.”
About Ranger Boats
Headquartered in Flippin, Ark., Ranger Boats is the nation’s premier manufacturer of legendary fiberglass and aluminum fishing boats, with acclaimed models and series in the bass, multi-species, fish ‘n play, saltwater, waterfowl utility and pontoon boat segments. Founded in 1968 by Forrest L. Wood, Ranger Boats continues its commitment to building the highest-quality, strongest-performing boats on the water. For more information, go to RangerBoats.com.