Rekindled partnership reunites two iconic fishing brands
anger Boats today announced it is returning as a Premier Sponsor for B.A.S.S., fittingly as the 50th Anniversary of the sport’s marquee event, the Bassmaster Classic, kicks off this week on Lake Guntersville.
The partnership extends to the Bassmaster Classic, Bassmaster Elite Series, Bassmaster Opens Series, Bassmaster College Series, Bassmaster High School Series as well as the grass-roots B.A.S.S Nation regional tournaments.
Ranger and B.A.S.S. enjoyed parallel growth in the 1960s and 1970s as tournament fishing came of age. While B.A.S.S. set the standard for tournament bass fishing, Ranger pioneered many boat design innovations that are now industry standards. In 2015, Ranger joined White River Marine Group, part of the Bass Pro Shops family. Today, these iconic outdoor brands are coming full circle to promote bass fishing, angler safety, conservation and preserve the heritage of enjoying the outdoors for generations to come.
“Ranger Boats was there in the beginning when B.A.S.S. first became the leading tournament trail for bass anglers,” said noted conservationist and Bass Pro Shops founder Johnny Morris, a five-time Bassmaster Classic qualifier. “Since being named the ‘official Bassmaster Classic boat’ in 1972, Ranger and B.A.S.S. enjoyed a strong partnership growing the sport of fishing. We are excited to return Ranger to its roots and help inspire the next generation to get on the water.”
Reinforcing Ranger’s legacy of innovation, the brand is also set to introduce industry-first technology with the incorporation of lithium batteries as standard equipment on select models. Bassmaster Classic attendees can learn more by visiting the Ranger booth at the Bassmaster Classic Outdoors Expo this week in Birmingham.
“Ranger Boats and B.A.S.S. were founded at the same time and have provided much of the foundation for modern-day bass fishing,” said B.A.S.S. CEO Bruce Akin. “We are thrilled to have Ranger onboard with B.A.S.S. as we prepare for the next 50 years of growing the sport of fishing and reaching the world’s most avid bass anglers.”
About Ranger Boats
Headquartered in Flippin, Ark., Ranger Boats is the nation’s premier manufacturer of legendary fiberglass and aluminum fishing boats, with acclaimed models and series in the bass, multi-species, fish ‘n play, saltwater, waterfowl utility and pontoon boat segments. Founded in 1968 by Forrest L. Wood, Ranger Boats continues its commitment to building the highest-quality, strongest-performing boats on the water. In 2015, Ranger joined White River Marine Group, part of the Bass Pro Shops family. For more information, go to RangerBoats.com.
About Bass Pro Shops®
Bass Pro Shops is North America’s premier outdoor and conservation company. Founded in 1972 when avid young angler Johnny Morris began selling tackle out of his father’s liquor store in Springfield, Missouri, today the company provides customers with unmatched offerings spanning premier destination retail, outdoor equipment manufacturing, world-class resort destinations and more. In 2017 Bass Pro Shops acquired Cabela’s to create a “best-of-the-best” experience with superior products, dynamic locations and outstanding customer service. Bass Pro Shops also operates White River Marine Group, offering an unsurpassed collection of industry-leading boat brands, and Big Cedar Lodge, America’s Premier Wilderness Resort. Under the visionary conservation leadership of Johnny Morris, Bass Pro Shops is a national leader in protecting habitat and introducing families to the outdoors and has been named by Forbes as “one of America’s Best Employers.”